Digital Marketing
Digital Marketing training focuses on teaching individuals and businesses how to use digital channels and tools effectively to promote products, services, and brands. The training covers a broad range of topics, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and more. Below is a structured outline for Digital Marketing training:
Search Engine Optimization (SEO)
What is SEO?
Introduction to SEO and its role in increasing organic traffic.
Differences between On-Page SEO, Off-Page SEO, and Technical SEO.
On-Page SEO:
Optimizing content for search engines: keyword research, content creation, and keyword placement.
Optimizing page titles, meta descriptions, and header tags.
Improving website speed, mobile-friendliness, and internal linking.
Off-Page SEO:
The importance of backlinks and link-building strategies.
Social signals and their role in SEO.
Technical SEO:
Site architecture and URL structure optimization.
Social Media Marketing
What is Social Media Marketing?
Overview of social media platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and YouTube. Understanding the role of social media in brand awareness, lead generation, and customer engagement.
Creating engaging posts, videos, and graphics. Understanding the role of storytelling in social media marketing. Tools for creating and scheduling content: Canva, Hootsuite, Buffer. Paid Advertising on Social Media: Setting up ads on Facebook, Instagram, LinkedIn, Twitter, etc.
Social Media Analytics:
Measuring engagement, reach, impressions, and conversions on social media platforms.
Content Marketing
What is Content Marketing?
Definition and importance of content marketing for building brand authority.
Different types of content: blogs, infographics, videos, podcasts, eBooks, etc.
Content Creation and Strategy:
Creating a content strategy that aligns with business goals.
Keyword research and optimizing content for SEO.
Writing blog posts, articles, and case studies that drive traffic and engagement. Content Distribution: Distributing content via blogs, social media, email marketing, and guest posts.
Building backlinks to content for better SEO performance.
